FIN557 - International Finance An Optional Extra Credit Opportunity Spring Quarter 2024 The Impact of a Mega-trend As I mentioned in class in Week 2, mega-trends are things that have significant impacts over the very long term. They may have sweeping impacts that emerge well past the typical business planning cycle. But just because they are beyond a Company's 'reach', that doesn't mean they shouldn't be tracked and considered. Do they create an opportunity? Do they create risk? It depends. Most mega-trends you are likely to identify are global in scope, and thus could impact a multinational firm. Hence their relevance to our course