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Final Cluster Centers Cluster 1 2 WU Rich full-bodied 2 5 7 Light beer 3 4 4 No aftertaste 3 5 Refreshing 6 7 Goes

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Final Cluster Centers Cluster 1 2 WU Rich full-bodied 2 5 7 Light beer 3 4 4 No aftertaste 3 5 Refreshing 6 7 Goes down easily WU 6 7 Gives a "buzz" 4 Good taste 0 0 8 Low price 3 5 Good value 6 From country with 4 4 brewing tradition Attractive bottle WU Prestigious brand 2 4 UI W High quality 7 Drink at picnics 3 Masculine For young people Drink with friends 2 6 6 Drink at home 2 6 To serve dinner guests 2 6 6 For dining out 3 6 6 Drink at bar 2 6 Number of Cases in each Cluster Cluster 1 100.000 2 109.000 3 108.000 Valid 317.000 Missing 000

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