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Final Submission in progress Prompt You recently graduated from Empire State University with a degree in Marketing. You loved your time at Empire State, and

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Final Submission in progress Prompt You recently graduated from Empire State University with a degree in Marketing. You loved your time at Empire State, and have made numerous friendships with faculty members, current students, and community members. Because ofthis, you want to remain in your college town and achieve your dream of opening your own coffee shop, The Daily Grind. Before you can open your business, you know that you need to divide the market into segments. to develop customer proles in order for you to determine which segment of the market you want to target. You have decided to focus on a handful of variables that represent all four market segmentation bases (demographic, geographic, psychographic, behavioral}. In one or more fully formed paragraphs, identify and explain at least one variable within each base of market segmentation that should be used to segment the market to create a customer prole of patrons appropriate for The Dain Grind. Instructions Please use professional, college-level writing, grammar, and structure. The attached PDF claries the four (4) segmentation strategies that support Chapter 8 reading materials. The assignment rubric provides details on how the instructor scores the submission. If you have questions, please reach out to your instructor. Assignment Resources 1. gmentationiresourceih

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