Finally, a local amusement center, which has an indoor

arcade, laser tag, bowling, and go$-$carts, contacts you for

advice.

They're located within walking distance to a large college and were

hoping to grow a large customer base of college students.

However, in the year they've been open, only $30\%$ of their

customers have been college students. The owner knows that

charging less for admission would increase sales, but is wary of

decreasing revenue across the board.

Provide a recommendation on how they can increase sales to

college students without decreasing the price of all tickets.

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