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Finally, the CEO of Bright Inc. has heard about Balanced Scorecard and how it can improve the performance measurement system. He attended a seminar about

Finally, the CEO of Bright Inc. has heard about Balanced Scorecard and how it can improve the performance measurement system. He attended a seminar about Balanced Scorecard and found some possible measures to be included in the Balanced Scorecard as shown in Table 4 below. However, he is unsure in which of the 4 perspectives of Balanced Scorecard, each of the measures listed in Table 4, belongs to. He is also still in the process to understand the possible advantages and disadvantages of Balanced Scorecard system before deciding whether or not Bright Inc. need to adapt such system.

Table 4: Possible measures for inclusion in scorecard.

Percentage of market share

Weight of waste produced

Number of patents approved

Manufacturing cycle efficiency

Sales of patent protected product

Growth rate of net operating income

Number of new products designed

Average training hours per employees

Average years of tenure per employee

Sales from products less than three years old

Customer perception about product leadership

Percent of interview candidates that accepted job offer

Number of process improvement suggestions per employee

Percent of revenue from environment friendly products

Percent of customers that strongly agree with the statement "Your company is committed to preserving environment."

Percent of customers that strongly agree with the statement "I received the delivery of my order on time."

Required:

Read the above case about Bright Inc. carefully, provide a report to meet the requirements of the management as described below in the Project Guide section.

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