Finally, the CEO of Bright Inc. has heard about Balanced Scorecard and how it can improve the performance measurement system. He attended a seminar about Balanced Scorecard and found some possible measures to be included in the Balanced Scorecard as shown in Table 4 below. However, he is unsure in which of the 4 perspectives of Balanced Scorecard, each of the measures listed in Table 4, belongs to. He is also still in the process to understand the possible advantages and disadvantages of Balanced Scorecard system before deciding whether or not Bright Inc. need to adapt such system.

Facilitate the CEO of Bright Inc.:

(a) Place the measures listed in Table 4 in the correct perspectives of the Balanced Scorecard.

(b) Write a report to explain the advantages and disadvantages of a Balanced Scorecard.

Table 4: Possible measures for inclusion in scorecard