Financial Communications (FynCom) was established in September 2019 in Irvine California, won admission into Evonexus, the Orange County's premier incubator, and acquired its first patent in the first six months of its operation (Patent # 10,834,267). FynCom started its operation by using its patented APP that attaches to digital marketing of companies and separates spam calls from other calls. The Founders' mission was to help businesses to increase email engagement with their existing email lists by rewarding consumers to respond to emails or click links. This would increase the efficiency of marketing expenses for businesses and lowers their customer acquisition cost (CAC). FynCom's conditional rewards model works with texts, phone calls, or any digital action, leading to other usages such as increased retention rates through conditional rewards at certain points of the customer lifecycle. To do that, they incorporated the three major innovative ideas into their model, namely, conditional rewards, fee-free cryptocurrency, and the new notion of attention economy.

Customer acquisition cost (CAC) is an important metric that shows comparison of costs and benefits of marketing in real time and provides a comparative analysis for the future marketing of the company. CAC is the average amount of money spent to acquire a single new customer. Over the past 25 years, customer acquisition cost has increased for businesses all over the world, a ninefold growth. The amount of information people receive daily is overabundant and human beings have limited capacity to pay attention to a particular marketing advertisement (Goldhaber, 1997; Van Krieken, 2018). FynCom took this market opportunity and built the first disruptive advertising channel, where companies can lower their CAC by paying people who pay attention to their marketing advertisements.

According to the theory of attention economy that later was developed into the economics of attention (Davenport & Beck, 2001)human's attention is a scarce resource and like other scarce resources has a price. FynCom technology sets a price per attention, "pay per attention", and pays to whoever answers a marketing call or responds to a marketing email. To do that, they integrateapplication programming interface (API)-based digital marketing platforms like Sendgrid with Nano crypto currencies, an open-source distributed ledger focused on real-time, fee-free transactions anywhere in the world. Using Nano as a payment platform, FynCom can turn any unique ID (emails, phone numbers, social media handles, etc.) into a payment/ID pair and facilitate seamless value transfer outside of the traditional banking infrastructure, using nothing more than an email or phone number. Therefore, the gap between cash inflow and cash outflow is minimized, making the cash conversion cycle (CCC) noticeably short. Both these features, zero-fee transactions and short CCC increase the utility of digital transactions, allowing for innovative digital marketing tech design to reduce the CAC.

FynCom is transferring from Business to Customer (B2C) into Business to Business (B2B), its business type is SaaS (Software as a Service), and its business stage is post-Revenue. FynCom clients are companies with high CAC such as banks, financial services companies, real estate, and mortgage businesses. FynCom is paid by the clients when recipients of calls and emails get paid, it charges a base commission of 30% on all payout that companies make to their customers. The company offers a discount on volume when the payout is too high, and it has a fixed fee to cover the company's costs. FynCom raised $195,000 seed funding from the Venture Capitalist "GoAhead Ventures" on Aug 24^th, 2021. They are planning to use this money for team building and further growth of their market nationally and internationally. They signed contracts in Brazil and Columbia; their goal for next fundraising is $1.5 million.

For measuring Key performance indicators (KPIs) FynCom is using Google Analytics to monitor its website performance. Based on data in Google Analytics, a comparative analysis is performed between the key performance indicators of FynCom as compared with the benchmarks in the telecom industry. Since FynCom is a startup, it has difficulty driving traffic to its website. According to Google Analytics, FynCom's average monthly traffic is 520 visits in organic search engine results, which is below the benchmark in the telecom industry by 199 web visitors. Web traffic at the FynCom homepage reached a peak in April 2021 and then restored to its previous level. Overall, FynCom had a better performance in 2021 compared to the year before. According to the demographics report there were 1900 web users from 8/1/2020 to 7/31/2021, 30% of visitors came from the United States and 70% of visitors were from the international market: 21.6% from Brazil, 17.6% from Canada, and 3.9% from China. The Traction of the company are as follows: Active Users:9,400 Monthly, Total Users13,500 Users, Retention Rate42% monthly, Churn Rate54%/month, Supply Frequency109 transactions/day, and Annual Value of Contracts in Pipeline$5,000,000.

Based on the above information and your hypothetical data, please answer the following questions:

A. Project FynCom's income statement for the year 2022, calculate its EBDAT in three scenarios, best case, base case, and worst case; justify the figures that you assign to each item based on the digital nature of the company.

B. Calculate the projected EBDAT breakeven point for 2022 (the best-case scenario) and draw the chart for breakeven EBDAT.