FINANCIAL HIGHLIGHTS Gunaudited) Amounts in millions, except per share amounts Net Sales Operating Income Net Earnings Attributable to Procter & Gamble Net Earnings Margin from Continuing Operations Diluted Net Earnings per Common Share from Continuing Operations" Diluted Net Earnings per Common Share Dividends per Common Share 2014 $83,062 15,288 11,643 14.1% $ 3.98 4.01 2.45 2013 $82,581 14,330 11,312 13.7% $ 3.83 3.86 2.29 2012 $82,006 13,035 10,756 11.2% $ 3.06 3.66 2.14 2011 $79,385 15,233 11,797 14.5% $ 3.80 3.93 1.97 2010 $75,785 15,306 12,736 14.0% $ 3.38 4.11 1.80 NET SALES (5 billions) OPERATING CASH FLOW ($ bilions) DILUTED NET EARNINGS (per common share) 14 14 14 13 13 13 $83.1 $82.6 $82.0 $79.4 $75.8 12 11 12 $14.0 $14.9 $13.3 $13.3 $16.1 12 11 $4.01 $3.86 $3.66 $3.93 $4.11 11 10 10 10 2014 NET SALES BY BUSINESS SEGMENT(2) BY GEOGRAPHIC REGION BY MARKET MATURITY 7% 10% 24% 25% Beauty Grooming Health Care North America Europe Asia Developed Developing 39% 39% Use information provided in the attached image to answer the following question A marketing manager for P&G wants to calculate the Worldwide Value of the Gillette brand in 2012 using the Brand Z methodology. He attributes 10% of corporate earnings to the Gillette Brand in 2012. The brand Multiple is 12 times for Fabric and home care products, 16 times for grooming products and 8 times for pet and health care products. The estimated brand contribution from 2010-2014 for Beauty products is 80%, Grooming products 80%, Health Care products 75%, Fabric and home care products 60% and Pet food products 50%. Calculate the worldwide Brand Value of Gillette in 2012 using the Brand Z methodology $10,756.5 Million $11,643 Million $14,767.7 Million $13,767.7 Million None of these are correct or not enough information is provided. FINANCIAL HIGHLIGHTS Gunaudited) Amounts in millions, except per share amounts Net Sales Operating Income Net Earnings Attributable to Procter & Gamble Net Earnings Margin from Continuing Operations Diluted Net Earnings per Common Share from Continuing Operations" Diluted Net Earnings per Common Share Dividends per Common Share 2014 $83,062 15,288 11,643 14.1% $ 3.98 4.01 2.45 2013 $82,581 14,330 11,312 13.7% $ 3.83 3.86 2.29 2012 $82,006 13,035 10,756 11.2% $ 3.06 3.66 2.14 2011 $79,385 15,233 11,797 14.5% $ 3.80 3.93 1.97 2010 $75,785 15,306 12,736 14.0% $ 3.38 4.11 1.80 NET SALES (5 billions) OPERATING CASH FLOW ($ bilions) DILUTED NET EARNINGS (per common share) 14 14 14 13 13 13 $83.1 $82.6 $82.0 $79.4 $75.8 12 11 12 $14.0 $14.9 $13.3 $13.3 $16.1 12 11 $4.01 $3.86 $3.66 $3.93 $4.11 11 10 10 10 2014 NET SALES BY BUSINESS SEGMENT(2) BY GEOGRAPHIC REGION BY MARKET MATURITY 7% 10% 24% 25% Beauty Grooming Health Care North America Europe Asia Developed Developing 39% 39% Use information provided in the attached image to answer the following question A marketing manager for P&G wants to calculate the Worldwide Value of the Gillette brand in 2012 using the Brand Z methodology. He attributes 10% of corporate earnings to the Gillette Brand in 2012. The brand Multiple is 12 times for Fabric and home care products, 16 times for grooming products and 8 times for pet and health care products. The estimated brand contribution from 2010-2014 for Beauty products is 80%, Grooming products 80%, Health Care products 75%, Fabric and home care products 60% and Pet food products 50%. Calculate the worldwide Brand Value of Gillette in 2012 using the Brand Z methodology $10,756.5 Million $11,643 Million $14,767.7 Million $13,767.7 Million None of these are correct or not enough information is provided