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Financial Objectives Measures Targets: Timeline/ Metrics Increase market share Total Revenue Increase by 5% in the first year Profitability: Profit growth An improvement of 5%

Financial Objectives Measures Targets: Timeline/ Metrics Increase market share Total Revenue Increase by 5% in the first year Profitability: Profit growth An improvement of 5% over the next year Return on Investment: Disney aims to maximize its ROL ROL percentage A 5% increase over the next year

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