Financial Ratio and Competitor Analysis

Amazon.com Inc. Alibaba 12/31/17 12/31/18 12/31/19 03/31/2020 1.04 0.76 1.10 0.85 1.10 0.86 1.91 1.68 Ratios Liquidity Current Ratio Quick Ratio Asset Management Inventory Turnover Asset Turnover Return on Assets Debt Management Debt to Equity Long-term Debt/Capital Profitability Gross Margin Operating Margin Return on Equity 6.98 1.35 2.31 8.10 1.43 6.19 8.08 1.25 5.14 24.14 0.39 10.69 0.89 0.47 0.54 0.35 0.38 0.27 0.14 0.12 37.07 2.31 10.95 40.25 5.33 23.13 40.99 5.18 18.67 44.60 18.05 16.12 Include several paragraphs of narrative analysis of the financial position of the company. Do not simply list the ratios and tell me what the numbers were. I can read the table for that. Tell me what the numbers mean and what the trends mean over time. Tell me if the ratio meets the standard ratio criteria if there is one (e.g. Current Ratio should be greater than 1.). Tell me if it is a positive or negative trend and how you know. Remember that just because a number is getting bigger over time that does not mean it is a positive trend. Tell me what you think is happening (you can look at information on the company website or in reputable popular media sources to b$ack up your assertions), what that means for the company, and how it impacts audit risk and client acceptance. Include a similar discussion analyzing the standing of the company in relationship to its closest competitor or its industry. Again, do not write a summary of the numbers. Discuss and analyze what the company is doing in comparison to its competitor/industry. Tell me if it is a positive or negative trend and what that means. Tell me what you think is happening (you can look at information on the company website or in reputable popular media sources to back up your assertions), what that means for the company, and how it impacts audit risk and client acceptance