Financial ratios are used to assess a company's strengths and weaknesses. One way to use ratios is to compare the company under consideration to the industry average. Deriving meaning from comparative analysis has become more difficult since many companies have diversified into several different industries. Another way to use ratios, trend analysis, involves looking at the trend of a single company's ratios over time.

In this assignment you will use the Standard and Poor's NetAdvantage database and Yahoo! Finance to collect and compare company and industry financial data.

To find the data for the subject company, go to NetAdvantages Ratios screen, located under the Financials/Valuation heading. Take care to pull the data from the far-right column in order to get the most recent data. Take note of the name of the industry, as it is listed at the top of the following page.

To find the data for the industry ratios, select the Industry Ratios tab from the menu along the top of the page. Again, take care to pull the data from the column on the far-right side of the screen labeled "Latest".

Review the text for assistance in interpreting the data. The goal is to gain some insight into what is behind the company's financial performance. Try to understand what each ratio tells you about the company's profitability.

Notes

Negative numbers are reported in parenthesis and should be reported as such.

TTM refers to trailing 12 months

Post your report in the following format:

Name of Company and Ticker Symbol

Name of Industry

Profitability Ratios

Net Profit Margin (listed as Net Income Margin % on NetAdvantage)

Company _____ (LTM)

Industry Avg. _____ (LTM)

Return on Assets (listed as Return on Assets % on NetAdvantage)

Company _____ (LTM)

Industry Avg. _____ (LTM)

Return on Equity (listed as Return on Equity % on NetAdvantage)

Company _____ (LTM)

Industry Avg. _____ (LTM)

Stock Price data (finance.yahoo.com Statistics tab) Current Stock Price: $ _________

52 week high $______; 52 week low $________ S&P500 52-Week Change ______%

Final Comments:

Summarize the research you have done on your company over the past 8 weeks by answering each of the following questions:

Is the company well-managed? Why or why not?

Does its strategy allow it to differentiate itself from the competition? If so, how?

Has the company provided adequate returns to investors?

Is the company one you would invest in? Why or why not?

Type each question in bold followed by your evaluation.

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