Financial reporting problem Coffee Break is a popular coffee shop chain in New Zealand. It has shops in all the major cities of New Zealand. The chain sells quality coffee at reasonable prices. The staff in the shops are friendly towards customers. As a result, the chain has developed over the years a loyal group of customers, who visit the chain shops several times a week. Consequently, the chain enjoys a steady stream of revenue. The CoffeeBreak owner is considering whether to recognise customer loyalty as an asset. Requirement Using the Conceptual Framework for Financial Reporting, argue whether CoffeeBreak should recognise customer loyalty as an asset