Financially, Loreal is strong and is 0.09 excelling globally in developing. producing, and marketing cosmetics. fragrances, and personal care products. 5 worldwide research and development 0.14 Creates stronger customer involvement 0.04 and more customer satisfaction by their advertisement. Ranking of the Global 100 Most 0.07 Sustainable Corporations in the WorldWeakness Loreal does not have a vision statement 0.20 but has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety No chief operations officer (COO) and 0.20 the divisional-by-geographic region structure in conjunction with divisional- by-product Loreal goodwill increased almost 65 0.10 billion in 2011 which is not good Loreal does not adopt the direct selling 0.10 strategies in its selling operation as compared to their competitors such as Avon Discrimination lawsuits in France 0.05 related to the hiring of various spokespersons and institutional racismLoreal has faced 0.04 widespread condemnation from the Office of Communications regarding a false overview in their adverts and marketing campaigns reflected the product success of their mascara brands Loreal's earning per share (1.12) which 0.06 is lower than its competitor Estee Lauder (2.22) Test new ingredients on animals 0.05 When selecting different country 0.10 options, L'Oreal's website has defective or nonexistent navigation and translation capabilities.Strength World's largest beauty products 0.14 company and largest cosmetics firm by sales. Portfolio of 27 international diverse and 0.06 complementary brands with sales amounting to 22.5 billion euros in 2012. Employs 72.600 people worldwide, 43 0.06 production plants worldwide, 146 distribution centers and 5.8 billion unit produced. L'Oreal achieved 5.1% sales growth in 0.08 2013 with total sales amounting to 65,931.5 Billion. L'Oreal's revenues and net income have 0.17 increased nicely in recent years. Highest market capitalization in the 0.15 world, amounting to 83.3 Billion.Key Factors Weight Attractive Total Attractive Total score 1 Attractive score 2 Attractive Score 1 Score 2 Opportunities Loreal sales of cosmetic market grew 0.12 5.3% in 2013 representing 65,593 billion. Competitor such as Avon is struggling 0.08 financially. Stronger demand for beauty products in 0.16 Middle East and Africa region. Facial mask is one of the fastest 0.04 growing segment in China's cosmetic market. In many emerging economies globally, 0.06 the direct-selling business model is effective. Loreal needs a clear strategic plan for 0.06 the future. Perhaps the firm could vastly improve its selling operations online.Loreal created a new subsidiary based 0.08 on a joint venture with Al Naghi Group. The Body Shop continues to recruit new 0.05 Customers through its e-commerce channel, with 20 sites now live. L'Oreal in August 2013 offered to buy a 0.17 Chinese facial mask company for about US $840m. Avon has been on the forefront of 0.18 empowering women to be their own boss and be independent and become leaders in communities and business since 1892.L'Oreal got its start in the hair-color 0.10 business, but the company soon branched out into other cleansing and beauty products. Total 1.00L'Oreal as "the leading company in 0.07 social responsibility" among 20 companies. L'Oreal Luxe is continuing to increase 0.12 market share worldwide. Avon is the fifth-largest cosmetics and 0.04 fragrance firm in the world.Threats Loreal's competitor, Avon products is 0.14 the world's largest direct-seller firm, and by far the largest direct seller of cosmetics and beauty-related items. Customer loyalty to other brands 0.15 because Loreal competitors also sell cosmetics and fragrances. Protest group for animal testing 0.13 There is a possibilities of economic 0.05 downturn. Increase in number of competitors will 0.13 reduce the profitability. Avon and Revlon both offer perfume 0.03 products in their portfolio. L'Oreal also has the highest profit 0.14 margin and revenue per employee