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Finch Chairs, Incorporated makes two types of chairs. Model Diamond is a high - end product designed for professional offices. Model Gold is an economical

Finch Chairs, Incorporated makes two types of chairs. Model Diamond is a high-end product designed for professional offices. Model Gold is an economical product designed for family use. Jane Silva, the president, is worried about cut-throat price competition in the chairs market. Her company suffered a loss last quarter, an unprecedented event in its history. The companys accountant prepared the following cost data for Ms. Silva:
Direct Cost per Unit Model Diamond (D) Model Gold (G)
Direct materials $ 20.00 per unit $10.70 per unit
Direct labor $ 17.60/hour \times 2.00 hours production time $ 17.60/hour \times 1.00 hour production time
Category Estimated Cost Cost Driver Use of Cost Driver
Unit level $ 280,800 Number of units D: 19,000 units; G: 33,000 units
Batch level 783,000 Number of setups D: 108 setups; G: 162 setups
Product level 532,000 Number of TV commercials D: 5; G: 14
Facility level 490,000 Number of machine hours D: 2,200 hours; G: 2,700 hours
Total $ 2,085,800
The market price for office chairs comparable to Model Diamond is $116 and to Model Gold is $77.
Required
Compute the cost per unit for both products.
Dan Barker, the chief engineer, told Ms. Silva that the company is currently making 176 units of Model Diamond per batch and 204 units of Model Gold per batch. He suggests doubling the batch sizes to cut the number of setups in half, thereby reducing the setup cost by 50 percent. Compute the cost per unit for each product if Ms. Silva adopts his suggestion.

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