Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued an defensive strategy.

For each company:

• Identify the strategy that the company used and present 3 bullets points that explain, or show examples of, how they implemented this strategy (see complete listing in text: Ch 6 beginning through Signaling Challengers that Retaliation is Likely).
• Why has this strategy gained a competitive advantage (or not) for the company?

Acceptable formats include:PPT