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Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued an defensive strategy. For
Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued an defensive strategy.
For each company:
- Identify the strategy that the company used and present 3 bullets points that explain, or show examples of, how they implemented this strategy (see complete listing in text: Ch 6 beginning through Signaling Challengers that Retaliation is Likely).
- Why has this strategy gained a competitive advantage (or not) for the company?
Acceptable formats include:PPT
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