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Find a celebrity who is currently appearing in ads for a particular company or brand, and use McCracken's meaning transfer model (shown in Figure 7-6

  1. Find a celebrity who is currently appearing in ads for a particular company or brand, and use McCracken's meaning transfer model (shown in Figure 7-6 in your e-text page 185) to analyze the use of the celebrity as a spokesperson.
  2. Include a brief summary of your results from the Creative Types activity, was it accurate, why or why not?

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