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Find a company that has pursued vertical integration as a strategy. o Briefly describe the company and their area of business o Explain the vertical

Find a company that has pursued vertical integration as a strategy.
o Briefly describe the company and their area of business
o Explain the vertical integration strategy being used by the company
Which stages of the value chain are integrated?
Would you consider this/these to be forward integration, backward integration or both?
o Determine the type of vertical integration as per Chapter 6, slide 22 and explain why you chose this
o Clearly explain two advantages or disadvantages (or one of each) that have occurred as a result of this vertical integratio

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