Find a company that is utilizing more than one promotion tool and describe aremarkable marketing campaign (an old or recent campaign- Locally (Egypt)or international)

Give a brief introduction about the company and the campaign and start answering the following questions in details:

what is thekey brand message(slogan)behind the campaign?

What do you thinkthe objective(s)of this campaign?(Example: Develop brand awareness, increase category demand, change customer beliefs or attitudes, enhance purchase actions, encourage repeat purchases, build customer traffic, enhance firm image, increase market share, increase sales, reinforce purchase decisions).

What are thekey promotion mix toolsthat the company utilized to achieve its objectives?(Advertising, Sales Promotion, personal selling, Direct Marketing, Digital Marketing, Public Relations & Publicity, Events & Experiences and Word of Mouth)Mentionwhat, when and howare the tools are used in this campaign (show the examples and explain if the different tools were used to achieve different objectives).

Who are thetarget Customersas the campaign demonstrated? Did they successfully reach and attract the target customers? Explain.

How does this integrated campaign distinguish the product from its competitors in the market and in consumers mind? (positioning)

4. 5.

6. How long do you believe that the product sales success can last with this campaign? How permanent is this "brand impression" in consumers' minds? How long did this campaign lasts?

7. What recommendations would you make to the company for future promotional efforts? Explain in details