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Find a company that went through a big change within the last 12 months. The change may be a merger, buyout, downsizing, expansion, new marketing
Find a company that went through a big change within the last 12 months. The change may be a merger, buyout, downsizing, expansion, new marketing strategy, culture change within the company, change in CEO, or any other type of change. The company can be local or international. -Describe the company's history and identify the change.
-Select the type of change: adaptive, innovative, or radically innovative, and explain your rationale for your selection.
-Describe if the change is reactive or proactive.
- Ex: Reactive type of change-BP's reactive approach to the April 2010 explosion led to the loss of 11 lives and is the largest oil spill in U.S. waters.
- Ex: Proactive-Walt Disney is investing $1 billion in wearable technology-wristbands that interact with scanners throughout the theme park, which it hopes will revolutionize how visitors spend money at Walt Disney World.
- -Explain how the change has or will impact the company (positively, negatively, or both).
- Conclusion-provide recommendations or ideas to help the company overcome the change.
- At least four scholarly references.
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