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Find a company you are interested in. After researching the Company, write on the following: Name and background of the Company you chose Overview of
Find a company you are interested in. After researching the Company, write on the following:
- Name and background of the Company you chose
- Overview of the product or service
- Describe who you think the target market is, why you think they chose this target market and what techniques they used to segment (describe their demographics, psychographics, synchographic strategy).
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
