Find a current article about big data analytics. Briefly summarize the article and its relevance to the following topics: 1. Describe how decision makers use marketing research. 2. Discuss the growing role of marketing analytics. 3. Explain how big data interacts with digital (social media, consumers buying habits, human behavior patterns, online advertising) marketing. 4. Discuss how today's marketing environment influences how managers make decisions. 5. Explain one global implication of the topic mentioned in the article.