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Find a popular or trending brand from the last six months and explain the types of content the brand can create to match its target
- Find a popular or trending brand from the last six months and explain the types of content the brand can create to match its target audience's interests. Do you think the content should be brand generated, consumer generated, or co-created?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
