Question
Find advertisements that illustrate each of the four motivational functions of attitudes. Describe how each ad either reinforces an existing attitude or is aimed at
Find advertisements that illustrate each of the four motivational functions of attitudes.
Describe how each ad either reinforces an existing attitude or is aimed at changing an attitude. Please include all images and references of them.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
