Find an ad (either a print ad or a television/video ad) that you think was creative & memorable. Everyone please try to choose a different ad!

Based on our discussion of the elements of consumer perception, discuss in detail the elements that the advertiser has implemented to ensure that the advertisement garners the ATTENTION of the consumer. (2-3 sentences) Next, discuss what elements the advertiser has employed to ensure that the message will also be INTERPRETED correctly. To do that you'll need to state what the "correct" interpretation of the ad would be. (3-4 sentences) Be sure it is clear which elements you are attributing to attention and which you are attributing to interpretation.

Please post photo of add and then also break up the two sections that are required.

Thank you!