Question
Find an advertisement from a magazine, newspaper, or online source, and analyze it by using concepts and principles from the Elaboration Likelihood Model (EML). Post
Find an advertisement from a magazine, newspaper, or online source, and analyze it by using concepts and principles from the Elaboration Likelihood Model (EML). Post both your advertisement and your analysis to your individual groups as part of a discussion. Make sure to: Identify whether the advertisement is intended to persuade audiences via the central route, the peripheral route, or both routes, Explain how you know which route (i.e., which type of processing) the advertisement is intended for. That is, clearly describe specific source characteristics, message characteristics, and/or audience characteristics that the advertisement contains, link these features to the different processing routes by using the principles of the ELM, and Evaluate whether or not you think the advertisement will successfully persuade its intended audience. Why or why not?
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