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Find an example of a business that exploits consumer biases. Potential biases to consider are present bias, overconfidence, confusion, and inattention to add-on costs. Potential

Find an example of a business that exploits consumer biases. Potential biases to consider are present bias, overconfidence, confusion, and inattention to add-on costs. Potential types of practices are intentionally confusing contracts, intentionally hidden costs, and contracts that exploit overconfidence.

  1. A) Include a screen shot or link to a web page describing the practice. Describe briefly the practice and what bias it's intended to exploit.
  2. B) Is "exploitng consumer mistakes" the only reason why firms might do this, or are there alternative explanations such as costs or price discrimination?
  3. C) What harmful effects (either in terms of deadweight losses or transfers away from disadvantaged people) might this practice cause?
  4. D) Describe one or more ways in which a regulator such as the Federal Trade Commission or Consumer Financial Protection Bureau might intervene to reduce or eliminate the harmful effects.
  5. E) Might such regulatory action have other potentially-harmful side effects?

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