Find an example of a company that launched a new consumer product within the last five years. Develop a presentation showing how the company implemented the four Ps in launching the product and report on the product's success since the launch.

Tip: You can choose from technological products to pharmaceutical products. Try to choose a company that is readily available on the internet. When you and your team present, develop the discussion by considering why the product has been a success since its launch; what worked well, what worked less well.