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Find an example of a recent product, service, or program that was a failure. Fortune, U.S.A. Today, the Wall Street Journal, Forbes or some other

Find an example of a recent product, service, or program that was a failure. Fortune, U.S.A. Today, the Wall Street Journal, Forbes or some other marketing publications are excellent sources. Be prepared to explain to the class how knowledge of consumer behavior, or the lack of it, could have contributed to the success or failure of the effort.

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