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Find an example of an Integrated Marketing Campaign, explain how the campaign incorporated in the following: Communication - who were the receivers? What was the

Find an example of an Integrated Marketing Campaign, explain how the campaign incorporated in the following:

Communication - who were the receivers?
What was the brand image being portrayed?
What brand components did they use?

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An example of an Integrated Marketing Campaign is Doves Real Beauty campaign which started back in 2004 and still has a significant influence even tod... blur-text-image

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