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Find an online video that is used to market a product (and provide the URL). Discuss the following questions about the video you selected: What
Find an online video that is used to market a product (and provide the URL). Discuss the following questions about the video you selected:
What product is being marketed?
What are some competitors for this product?
To whom is the product marketed (what population segment(s) are targeted)?
How is the product positioned relative to its competition?
Is the video effective at attracting the targeted population segment(s)? Why or why not?
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