Find form: companies websites, physical stores, and secondary sources, e.g., business magazines, newspapers, internet, and other relevant sources

• Select one B2B company facing a market share challenge or gaining/sustaining competitive advantage:
• The second company should be a top-performing organization in the same industry as the first:

Questions:

1. Describe the channels and touchpoints utilized by the companies for serving their business customers (you may present them in a table).
2. Identify the primary purpose of the omnichannel if any of the chosen companies utilize that to serve their customers
3. Identify and describe the main resource(s) used to develop the omnichannel
4. Compare and contrast the approaches used by the companies
5. What conclusions do you draw based on the above analyses?