1. Find one business you recently visited. Describe the scenario of Customer Intimacy you encountered upon such visit. This business does not need to deliver great CRM to you, but there are elements of its customer intimacy you want to discuss.

1. What characterizes that business' Value Discipline on its Customer Intimacy in four levels (Core, Structure, Management, Culture).
2. Describe at least three out of the five attributes of client interactions (Access, Experience, Price, Product/Service, Approach).
3. On which level of Customer Intimacy this business appears to you? (Dominate, Differentiate, Operate at Par, or Underworld).