find the best publically traded company that is a competitor in the industry where you would like to start a business.
a. Do a complete ratio analysis of this corporation. Based on the numbers,  explain what the future looks like for this company.

b. If you are to compete in this industry and maintain the same profit margin  as your competitor, what must you hold your cost of goods sold to as  a percentage of sales?
c. What must you hold your operating expenses to as a percentage of sales?
d. What return on equity ratio should you look for?