Question
find two ads, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each ad in the context of
find two ads, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tri-component model. In your view, why has each marketer taken the approach it did in each of these ads?
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TASK1 The ad for the utilitarian function should stress the products usagerelated benefits eg durabl...
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Consumer Behavior
Authors: Leon G. Schiffman, Joseph Wisenblit
11th Edition
132544368, 132544369, 9780133401585 , 978-0132544368
