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Find two companies, preferably in the same industry, that you like and perform a fundamental company analysis and determined which of the two companies that

Find two companies, preferably in the same industry, that you like and perform a fundamental company analysis and determined which of the two companies that you would purchase and why based on the following financial ratios below. Please note that the answers may be in the negative or not applicable and that is ok also.

  1. Current Ratio (Liquidity Ratio)
  2. Debt / Equity Ratio (Risk Analysis Ratio)
  3. Gross Profit Margin (Operating Performance Ratio)
  4. Return on Common Equity (ROE) (Operating Performance Ratio)
  5. Earnings Per Common Share (EPS) (Value Ratio)
  6. Price / Earnings Ratio (PE Ratio) (Value Ratio)

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