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Find two different advertisements for deodorants (or other personal care products) in two magazines targeted to different multicultural/ethnic groups - for example older consumers vs.

  1. Find two different advertisements for deodorants (or other personal care products) in two magazines targeted to different multicultural/ethnic groups - for example older consumers vs. younger consumers, older white consumer vs. older black consumer, young white women vs. young latin women, young latin consumer vs. young black consumer, etc. The product type needs to be the same for both targeted multicultural/ethnic groups (for example it has to be deodorant, shampoo, or toothpaste for both targeted groups). Describe and analyze the written and pictorial aspects (colors, typeface, models used) of each and discuss the similarities and differences in promoting to different multicultural/ethnic groups. Please submit a picture of each ad together with your assignment which should be no more than a page.

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