Question
Finding a new customer costs five times as much as keeping an old customer - how would you manage LONG-TERM customer retention if you were
Finding a new customer costs five times as much as keeping an old customer" - how would you manage LONG-TERM customer retention if you were a Customer Relationship & Retention Manager at McDonald's Head Office in Canada?
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
