Question
Finding a new customer costs five times as much as keeping an old customer - how would you manage LONG-TERM customer retention if you were
"Finding a new customer costs five times as much as keeping an old customer" - how would you manage LONG-TERM customer retention if you were a Customer Relationship & Retention Manager at McDonald's Head Office in Canada?
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Welcome To Hospitality An Introduction
Authors: Kaye Kye-Sung Chon, Thomas A. Maier
3rd Edition
1111780684, 9781111780685
