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Give this quick video a view, which conducts a PESTEL analysis (the general / external factors: Political, Economic, Sociocultural, Technological, Environmental/Ecological, and Legal) on the

Give this quick video a view, which conducts a PESTEL analysis (the general / external factors: Political, Economic, Sociocultural, Technological, Environmental/Ecological, and Legal) on the taxi industry. 

What does this indicate about the general environment of a traditional taxi company, and what types of decisions should its managers be making in light of significant competition from ride share companies?

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