Finish filling out the income statement for each of the strategies listed above for 1993

Assumptions: Overall: Fixed costs are same as previous year. Strategy 1 (Status Quo): List price stays at $18.50, volume and COGS (57.68/case) are same as previous year, price discounts, ad allowances, other ad/coupons, selling and admin grow at same rate as previous year. Strategy 2a: List price stays at $18.50, volume same as last year, COGS (57.53) are 2% less than previous year, no price discounts, ad budget increased by $1,000,000. co-op ad spending increased by $500.000 Strategy 26: List price stays at $18.50,COGS (57.53) are 2% less than previous year, no price discounts, ad budget increased by $1,000,000. co-op ad spending increased by $500.000, volume drops by 10% due to retailer and competitor reaction Strategy 3: COGS (57.53) are 2% less than previous year, list price is cut 10%, no price discounts, volume same as last year, ad allowance and ad budget same as previous year Exhibit A: Pro-Forma Income Statements for Alternative Strategies Strategy 1 Strategy3 Strategy 2a Strategy 2b 1993 1990 1991 1992 Revenue Number of Cases Sold List price per case Total Revenue Cost of Goods Sold Gross Contribution 1,095,322 1,126,894 $17.50 $18.00 $19.168.135 $20.284.092 $8,237,542 $8.654,365 $10.930.593 $11.629.727 1,126,894 $18.50 $20,847,539 $8,654,365 $12.193.174 SO SO SO SO SO SO SO SO Expenses Promotional Price Discounts Ad Allowance for Retailers Other Ad Coupons/Samples Selling and Admin General Overhead Net Contribution $1.943,336 $494,322 $2.182.111 $2,278,780 $2,382.198 $1,649.846 $2,347,693 $563,267 $2.277.883 $2,345,321 $2,467,455 $1,628,108 $2,836,186 $641.828 $2,377.858 $2.413,805 $2.467.455 $1,456,042 $2.467.455 $2,467,455 $2.467,455 $2.467.455 -$2.467.455 -$2.467,455 -$2.467,455 -$2.467.455