Fiona owns a company that makes furniture. she's worried about rising costs, though, and wants to know whether he should keep their furniture factory where it is or move to a neighboring state. The move might decrease costs, but Fiona's not sure. There are many ways that Fiona can decide whether to move her factory or not. She could go with his gut reaction, use a rule of thumb to make a simple calculation on whether the move will save money, or even make the decision based on the fact that traditionally, the factory has been where it is and should just stay there. Fiona wants to make a smart, informed decision. Decision analysis is the process of evaluating options to make decisions. It involves complex analysis to figure out the long- and short-term benefits and drawbacks of different decisions. By engaging in decision analysis, Fiona can examine the possibilities of moving or staying put in-depth.

Answer the following questions:

1. How might rising costs impact Fionas furniture business?
2. Provide a current example of a company that moved out of its home state for a more attractive business operating environment. (Hint: think Tesla).
3. In your opinion, what is the difference between a gut reaction that Fiona could make in relation to a possible move, vs. an informed decision based on decision analysis?