FIRM IS BOOHOO.COM, RESPOND TO ALL WITH REFERENCES 

 

1. Cover Page 2. Table of Contents 3. Introduction - a background to the firm in question including the "who, what, where, when, why and how" 4. Mission/Vision/Objectives of the firm 5. The firm's generic strategy 6. Environmental/External Analyses (O/T) [a. PLEST analysis b. Five Forces c. Competitor] - please use all tools listed (a,b,c) 7. Internal Analyses (S/W) [a. VIRO b. Value Chain c. Functional] - please use all tools listed (a,b,c) 8. Result of SWOT analyses (Is S>W; O>T?) Please denote if strengths are greater than weaknesses, opportunities greater than threats! Implications? 9. Does the firm's strategy seem to work? Why or Why not? (Are there any misalignments between the firm's mission/strategy/environment/internal operations? If so, what are they?) 10. Suggestions for "realigning" the firm, its mission, strategy, and its market. How can the firm use its strengths to overcome weaknesses and threats as well as leverage opportunities? Immediate and longer term actions that need to be taken? (Alternatives and Priorities?) 11. What is the most important action that needs to be taken by your firm and why? 12. Conclusions - what did you learn from this exercise? 13. References (both primary and secondary). 14. Appendices as needed.