Firms need to have clear objectivities and strategies to perform better than its competitors. It is important that Apple, the phone manufacturer need to perform better than Samsung to be the market leader. The intensity of competition is high in the telco industry.

(a) Explain Build objective and identify and elaborate the FOUR (4) strategies that Apple can adopted to continue to build its business.

(b) Describe any FIVE (5) factors that can influence the intensity of competition in any industry.

Reference:

Strategic Marketing Objectives: Build, hold, harvest, divest, and niche.

For Build objective,

Strategic Conditions	Implementation Actions
Growth markets Exploitable competitor weaknesses Firm has exploitable strengths, capabilities and resources	Market expansion Winning marketing share Mergers and acquisitions Forming strategies alliances