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Firms typically determine their promotional budget using one of three methods: the affordable method, the percentage-of-sales-method, and the total sales method. objective-and-task method. market demand

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Firms typically determine their promotional budget using one of three methods: the affordable method, the percentage-of-sales-method, and the total sales method. objective-and-task method. market demand method. cost-per-media method principal accounting method. Next

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