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Firms who focus on transforming the customer experience through integrated, well-designed mobile and web-based front ends while sustaining their traditional clunky operating models would be
Firms who focus on transforming the customer experience through integrated, well-designed mobile and web-based front ends while sustaining their traditional "clunky" operating models would be characterized as _________________.
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Integrated
Experience
Future-Ready
Industrialized
Sweet-Spot
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The term FutureReady implies that the firms are preparing t...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
