Go to the library and search out print media (i.e., magazine and newspaper) advertising by a company,
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Go to the library and search out print media (i.e., magazine and newspaper) advertising by a company, or one of its products or brands in different countries. Does this company use standardized or individualized advertising? Explain.
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Standardized Advertising This concept refers to a global marketing strategy where a company uses the ...View the full answer
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Related Book For 
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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