Question
First, after watching the video using the following link: https://www.youtube.com/watch?v=qT_uRrsEGDo ], comment on Yum! brand's strategy in China and why it was so successful on
First, after watching the video using the following link:https://www.youtube.com/watch?v=qT_uRrsEGDo], comment on Yum! brand's strategy in China and why it was so successful on 2012. Based on the 3 strategies multidomestic (think local, act local), Global (think global, act global), transnational (think global, act local), whichinternational expansion strategy was Yum! Brands pursuing in 2012.
Second, watch the next 2 video clips and comment on how Yum! Brands continues to remain successful even in 2016. How has their strategy changed in Asia? Which of the 3 strategies is Yum! Brands pursuing in 2016?
videolink 1:https://www.youtube.com/watch?v=31-UYURpPf0
video link 2:https://www.youtube.com/watch?v=fIm8Cl6QymA
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