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First: Calculate the mean revenue per location. Construct a decision tree that analyzes the possibility of achieving the mean revenue on an ongoing basis along

First:

Calculate the mean revenue per location. Construct a decision tree that analyzes the possibility of achieving the mean revenue on an ongoing basis along with a correspondingly high and low estimate. Use the following data to construct your decision tree:

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Mean
UK1 $501,383.00 $9,987.00 $355,754.00 $63,201.00 $1,413,210.00 $307,007.00 $1,313,807.00 $1,364,346.00 $970,675.00 $237,400.00 $653,677.00
UK2 $970,232.00 $876,629.00 $1,911,112.00 $2,787,308.00 $285,652.00 $181,504.00 $1,310,174.00 $1,549,434.00 $1,003,163.00 $2,575,009.00 $1,345,021.70
EU1 $440,018.00 $1,010,799.00 $427,976.00 $626,356.00 $1,329,717.00 $1,200,918.00 $503,506.00 $257,075.00 $1,594,713.00 $975,788.00 $836,686.60
EU2 $1,357,063.00 $472,882.00 $745,997.00 $1,891,832.00 $1,503,897.00 $244,661.00 $1,201,536.00 $198,538.00 $284,613.00 $846,488.00 $874,750.70
EU3 $961,521.00 $598,581.00 $926,519.00 $1,063,540.00 $1,570,984.00 $611,696.00 $1,328,094.00 $1,416,895.00 $1,184,411.00 $1,690,089.00 $1,135,233.00
$15,000,000.00 $16,100,000.00 $16,500,000.00 $16,850,000.00 $17,100,000.00 $17,250,000.00 $17,750,000.00 $18,201,000.00 $18,500,000.00 $18,750,000.00 $17,200,100.00
Region Average Rev. Est Low Est High Est Prob. High Prob. Average Prob. Low
UK1 Mean + 5% Mean - 5% Mean + 15% 0.1 0.4 0.5
UK2 Mean + 7% Mean - 7% Mean + 20% 0.15 0.5 0.35
EU1 Mean + 5% Mean - 10% Mean + 18% 0.05 0.6 0.35
EU2 Mean + 5% Mean - 10% Mean + 25% 0.2 0.45 0.35
EU3 Mean + 8% Mean - 15% Mean + 15% 0.1 0.4 0.5

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Construct your decision tree in Excel and calculate the expected value

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