First, conduct a search on your organization using business model as key term. A business modelis usually composed of five elements:

• Who it serves
• What it provides
• How it makes money
• How it differentiates and sustains competitive advantage
• How it provides its product/service

Address each point. Include your reference(s)

Second, conduct a search on your organization using the term product life cycle. Summarize your findings. Include your reference(s)