1. First, conduct research on the business, gathering as much information about its strategy as possible. Visit its website, search for news stories about the product or service, and search social media for mentions of the business. While you will not be able to learn everything about a business's strategy that an insider would know, you should be able to get a general idea of how the business operates and what the industry environment is like. You MUST post the links to the materials you are drawing your information from as part of the DB.